Social Responsibility

As anyone who works in the coffee industry might know, coffee is traded in futures contracts as a commodity in markets like the New York Intercontinental Exchange (ICE). Its price constantly fluctuates according to international supply and demand. Since this pricing system relates to global economics and speculation rather than the costs of production, producers can be directly affected when the “C price” drops.

Over the past years, coffee’s market price has been unusually low, so low in fact that it is threatening the livelihood of communities whose subsistence relies heavily on this commodity’s price, which currently sits below the cost of production.

Coffee, apart from being one of the most traded commodities globally, is the main
source of income for millions of farmers in nearly 80 countries. We believe the current
system is not economically and socially sustainable for small farmers, since only a
minority of them can sell to an alternative coffee market and earn a livable income.

Abira’s ambition is to bring high quality Colombian coffee to the world while
developing a sustainable model where farmers are appropriately rewarded for their
production. Our business model is built upon the redesign of the traditional value
chain into a direct, fully traceable process.

By removing all the intermediaries typically involved in the traditional chain, each taking a percentage along the journey to the consumer, Abira directly connects farmers with roasters, ensuring full transparency concerning the origin of the coffee and higher profitability for our Colombian producers. This system directly impacts coffee growers; higher returns back to their communities allows them easier access to education, health care, food supply, and a higher standard of living.

+1 (303) 589-3900

+57 317 769 6074